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Sobēna Serum 365 facial serum bottle resting on a sculpted cast-glass pedestal in warm golden light

Introducing · Serum 365

The essential
for your skin.

A complete daily hydration ritual, where Brazilian origin meets high-level science. Refined care, made beautifully simple.

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The power of the earth·The simplicity of care·Brazilian origin·High-level science·365 days of care·The power of the earth·The simplicity of care·Brazilian origin·High-level science·365 days of care·

Serum 365 · 1.0 fl oz / 30 ml

Radiance in
every step.

Expertly formulated to promote more hydrated, soft and visibly even-toned skin with a revitalized appearance — comprehensive daily hydration and preventive care against the visible signs of aging.

Matrixyl & GHK-Cu
An advanced peptide complex that supports the appearance of firmness and skin renewal.
Eight-weight hyaluronic acid
Layered, long-lasting hydration across every level of the skin’s surface.
Ectoin & niacinamide
Protect and balance, supporting a calm, even-looking complexion.
Squalane
A skin-identical emollient that seals in softness without weight.
Amazonian oil complex
Açaí, babassu and passion fruit nourish with the power of Brazilian botanicals.

Morning & night · Up to twice daily

Woman holding the Sobēna Serum 365 bottle beside her face during her skincare ritual

Our essence

Innovation, quality and trust—without excess.

Sobēna was born to simplify daily skincare, bringing together sophistication, Brazilian origin and efficacy. Selected ingredients become a clear, transparent and refined care experience.

S

Soul

Purity

The lightness and transparency of true care, working from within.

B

Beauty

Timeless

Classic contrast and editorial elegance, expressed with quiet confidence.

N

Nascent

Renewal

Seeds, drops and continuous cycles—the freshness of skin renewed.

Sobēna skincare ritual with facial serum dropper

Daily ritual

A moment
just for you.

  1. 01

    Prepare

    Begin with freshly cleansed skin.

  2. 02

    Apply

    Smooth a few drops across face and neck — morning, night, or both.

  3. 03

    Complete

    Follow with moisturizer, and sunscreen in the morning.

A name with two stories

Nature and science.
Purpose and family.

At its heart, Sobēna means Soul, Beauty and Nascent: the essence that guides us, the beauty that inspires us and the new that blooms.

In a quieter, more personal reading, SO + BE + NA honors Sofia, Benjamin and Mariana. The family bond sits behind a Brazilian company balancing affection with scientific rigor.

The essentials

Questions, answered.

Serum 365 is Sobēna’s daily facial serum, created to promote more hydrated, soft and visibly even-toned skin with a revitalized appearance.

Used daily, Serum 365 supports a comprehensive hydration routine and preventive care against the visible signs of aging — skin that looks smoother, plumper and more even over time.

Advanced peptides (Matrixyl and GHK-Cu), Ectoin, hyaluronic acid with eight molecular weights, niacinamide, squalane and an Amazonian oil complex of açaí, babassu and passion fruit.

Up to twice a day, morning and night, following the brand’s recommended routine: cleanse, smooth a few drops over face and neck, then moisturize — and always finish with sunscreen in the morning.

Sobēna brings together Soul, Beauty and Nascent: purity and truth, timeless beauty, and the continual renewal of skin.

Sobēna is a Brazilian skincare brand inspired by the power of Brazilian land and shaped by high-level science.

Serum 365 · Coming soon

Be among the first
to experience it.

Join the Sobēna launch list for early Serum 365 news and stories behind our approach to daily care.